For labels and artist managers
Stop running your artists' releases out of WhatsApp threads and scattered notes.
One home for the whole release: the plan, the activities your team owns, and a press kit ready to send.
“This solves an actual problem in the industry.”
What changed
They moved their releases into one home. In their words.
The plan
In WhatsApp + Drive
The plan sits in a pinned message, a spreadsheet someone made once, and your head. Every new release starts from zero, plus whatever you remember from the last one.
In Urganize
“I manage myself, so every dropped ball is mine. The first time I created a release, the whole rollout was already laid out, week by week, activity by activity. I stopped planning from memory.”
Status
In WhatsApp + Drive
To find out where a release stands, you scroll back through weeks of chat. Or you ask someone to repeat what they already told you. Now do that for every release you run.
In Urganize
“I open a release and see what's done, what's blocked and what's due this week, without chasing anyone for an update. That's a call I don't have to make anymore.”
Live since January 2026
The playbook
Every release starts with a plan. Yours has 64 activities.
Create a release and Urganize lays out the whole 11-week rollout. Real managers wrote it. Your team owns every activity, and you can change anything.
WK −8
Lock the master file
WK −8
Confirm release date and lock it
WK −7
Brief designer on cover art
WK −6
Draft split sheet and circulate to all contributors
WK −5
Upload track and metadata to distributor
WK −4
Submit Spotify for Artists pitch
DROP
Release day: monitor distributor for go-live across all DSPs
WK +1
Compile first-week stats: streams, saves, playlist adds
+ 56 MORE, CREATED THE MOMENT YOU START A RELEASE
Workflow
Release activities, assigned.
Every step from locking the master to release day has an owner and a due date. No more 'who's doing the art again?'
Assistant
Tell Chappi what you need.
Chappi is the assistant built into your workspace. Type 'create a release' or 'mark the artwork done' and it happens. No menus. And it keeps getting better.
Visibility
Status at a glance.
One workspace shows every release you have going: what's done, what's blocked, what's due this week. Catch problems before they hurt the rollout.
A roster means many release calendars, many masters, and a pile of chats holding it all together.
01
group chats, voice notes, files
02
Google Drive
stems and art, named "final v3 ACTUAL final"
03
Asana / Notion
half-built templates
04
Memory
or nothing at all
Urganize replaces all of that with a system built for the release.
Second opinion
Still not sure Urganize is right for you?
Don't take our word for it. Ask your favorite AI and see what it says about us.
Releases shouldn't be hard to run.
“I open a release and see what's done, what's blocked and what's due this week, without chasing anyone for an update. That's a call I don't have to make anymore.”
See how other managers run their releases.
A group chat for artist managers and small label teams running releases. No pitch and no spam. Just managers comparing notes on real rollouts.